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Effective Date: 1st March 2024
Last Updated: 27th September 2025
Zyfoo (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy describes how we collect, use, store, and share your personal data when you use our platform, including the Zyfoo dashboard, ecommerce website, mobile apps (iOS & Android), and any associated services.
This policy applies to:
Zyfoo is a SaaS platform that enables ecommerce businesses to sell products online using websites and mobile apps. Our company is located at:
No. 348/8A1 East Coast Road, By pass, Kottakuppam, Tamil Nadu 605104.
Email: info@boomimart.com
DPO: Raj Thilak – rajthilak@boomimart.com
We use your data for the following purposes:
We rely on the following legal bases under the GDPR:
| Purpose | Legal Basis |
|---|---|
| Account setup & service delivery | Contractual necessity |
| Payment processing | Contractual necessity |
| Customer support | Legitimate interests |
| Marketing (email/SMS) | Consent |
| Analytics & improvement | Legitimate interests |
| Legal obligations (e.g., tax, fraud) | Legal obligation |
We may share your data with trusted third-party service providers (subprocessors), including:
All subprocessors are GDPR-compliant and governed by Data Processing Agreements.
Some data may be processed outside the European Economic Area (EEA). When we transfer data internationally, we ensure appropriate safeguards are in place, such as:
Under the GDPR, you have the right to:
To exercise your rights, email us at: info@boomimart.com
Zyfoo uses cookies and similar technologies to:
You can manage your cookie preferences via our cookie consent banner.
We retain personal data for as long as necessary:
Inactive accounts may be deleted after [e.g. 24 months] of inactivity.
We use technical and organizational measures to protect your data, including:
Zyfoo is not intended for children under 16. We do not knowingly collect data from children. If you believe a child’s data has been collected, contact us immediately.
We may update this Privacy Policy periodically. We will notify you of significant changes via email or dashboard notifications.
For questions about this Privacy Policy or your rights:
Email: info@boomimart.com
Address: R. S. No. 348/8A1 East Coast Road, By pass, Kottakuppam, Tamil Nadu 605104.
Data Protection Officer: rajthilak@boomimart.com
Effective and last updated: 10 September 2026
This section explains how personal data is handled when you use the Puthaiyal mobile application and its related treasure-hunt services (the “Puthaiyal Service”). It supplements the Zyfoo Privacy Policy above. Puthaiyal is powered by Askan Technologies and made available through Zyfoo. The organizer identified for each hunt also handles participant information for operating that event.
Depending on your role and the features you use, we may collect:
We use this information to:
The app asks for camera permission when you scan a QR code or take a team photo, location permission when a hunt uses proximity validation, and notification permission for hunt updates. You can change these permissions in your device settings. Denying a permission does not remove your account, but the related feature may not work. Location is submitted with the relevant scan only when available and applicable; Puthaiyal does not require continuous background location access for normal gameplay.
We do not sell Puthaiyal personal data. Information may be shared with:
Organizers must use participant information only for legitimate event administration and applicable legal obligations. They are responsible for any separate collection or use outside the Puthaiyal Service, such as external payment forms, WhatsApp groups, publicity, or printed registration records.
Where applicable, processing is based on providing the service you request and performing our agreement with you, your consent for device permissions and optional processing, legitimate interests in operating and securing the service and event, and compliance with legal obligations. You may withdraw a device permission through your operating-system settings. Withdrawal does not affect processing already lawfully completed.
Account information is retained while the account is active and for as long as reasonably needed to provide the service. Hunt registrations, progress, organizer actions, results, and photographs are retained for event operation, verification, support, dispute resolution, safety, and the organizer’s reasonable record-keeping needs, after which they should be deleted or de-identified when no longer necessary. OTP records, sessions, push tokens, logs, analytics, crash information, and backups are retained only for their operational, security, diagnostic, or legal purpose and are deleted or rotated according to the applicable system or service-provider schedule.
When an account-deletion request is completed, data linked to that account is deleted as described below, except for limited information that must be retained to meet a legal obligation, prevent fraud or abuse, protect users, resolve a dispute, or maintain an anonymized security audit. Residual copies may remain temporarily in protected backups until those backups are overwritten in the ordinary cycle.
You can permanently delete your account from Profile → Delete Account → Delete permanently in the Puthaiyal app. If you cannot access the app, email digital@askantech.com from your registered email address with the subject “Delete my Puthaiyal account”. We may verify ownership before acting on an email request, which is normally processed within seven working days after successful verification.
Deletion removes the account and associated profile, contact and team details, registrations, route assignments, scans and progress, submitted finish photographs, notifications, push tokens, and active sessions. For a tenant owner, deletion may also remove the owned tenant, hunts, routes, stops, registrations, images, and related event records; the app displays this consequence before confirmation. Historical administrative references in another owner’s event may be detached from the deleted identity, and a de-identified deletion audit may remain.
Account-deletion instructions are also available at Puthaiyal Account Deletion.
Subject to applicable law, you may ask to access, correct, update, delete, or receive a copy of personal data associated with your Puthaiyal account, and may object to or request restriction of certain processing. You may also withdraw consent where processing relies on consent and complain to an appropriate data-protection authority. We may request reasonable verification before completing a request.
We use reasonable technical and organizational safeguards, including HTTPS transmission, access controls, authenticated organizer permissions, restricted tenant access, and protected service infrastructure. No method of electronic transmission or storage is completely secure. Service providers may process data outside your state or country; where required, appropriate contractual or legal safeguards are used.
Puthaiyal is not directed to children under 16. A minor may participate only where permitted by the organizer and with the authorization and supervision of a parent or legal guardian. If you believe a child’s data was submitted without appropriate authorization, contact us so it can be reviewed and deleted where required.
We may update this Puthaiyal privacy section when the app, its data practices, or legal requirements change. The updated date will be shown above. Material changes may also be communicated in the app, by email, or through another appropriate notice.
For Puthaiyal privacy questions, rights requests, or deletion assistance, contact digital@askantech.com. You may also use the Zyfoo privacy contacts and address listed in the general policy above.